︎ jwlookatch@gmail.com / ︎my resume

Hi there! I’m Josh Lookatch, a graphic designer currently residing in Brooklyn, NY. My time at Pratt Institute equipped me with a skilled understanding of type, texture, movement, composition, & experimentation. I am passionate about branding, sports, and the potential of design to shape a better, more inclusive world.



Euphoria Butterflies (Branding & Website)

For my senior thesis project, I founded a sports team identity with an emphasis on an inclusive fan experience. I wanted to re-imagine the idea of uniforms and uniformity in a way that allows for customization and leaves space for fans to participate on their own terms. This also involved taking a critical look at how current and historical design in sports has enforced the gender binary, and using that knowledge to break from the status quo. Expressive motion played heavily into the whole process, all culminating into EuphoriaButterflies.net, the website that houses the full fan experience. Aside from designing the site, there are also a few different tools, assets, and guides to allow for fans to make their own jerseys (both digital & physical) as well as profile and banner photos for social media. The site itself is even customizable, with the user able to drag elements into whatever composition they desire.

Phase 3 Solutions Group (Digital Presentation)

As part of my internship with DESBall Ventures, I worked on continuously refreshing and constructing new slides for this nearly 300 slide digital presentation about COVID-19 testing. I was also soley in charge of the research, creation, and implementation of the appendix which contained data for every US state as well as every country with available COVID-19 cases. Most of the presentation’s data needed weekly updating, which was another responsibility of mine. The full presentation was sent out to government officials at domestic and international levels.


Hodag (Printed Book)

This 100-page print book was conceptualized, researched, and constructed all by myself. Starting as a series of 4 booklets, I eventually expanded the Hodag topic into 5 different chapters. The Hodag is a mythical creature embedded in the folklore of Rhinelander, a small northern Wisconsin town. This book gets at the ubiquity of the Hodag within the small town, and the obscurity of the Hodag everywhere else. Investigating this topic was quite interesting and demanding, as information is hard to come by online, which is a process that ended up as part of the narrative as well as informing many of the design choices I made along the way. Merging the aesthetics of rural forests and internet culture was challenging but incredibly satisfying once I was able to strike that balance.

Various Sports Graphics (Digital)

Multiple sports graphics playing with typography to highlight what makes different athletes so special. The WNBA series was created to bring awareness to players’ nicknames, which is such a big part of sports culture that is underutilized as part of the conversations around the WNBA. Stats are also a huge part of sports, and some of these graphics play with text as texture, creating fields of data and achievements into a new type of sports infographic. I see it as a digital baseball card that takes the best of both sides of the card and layers it into one image.



Mr. Irrelevant Cassette (Packaging)

This cassette tape packaging allowed to create a more complete visual album experience than just cover art, as there were so many places and sides to design for. With the album being my own, I was able to design with deeper themes in mind, and offer a visual component to pair with the music. Doing this packaging really helped me think about designing with multiple senses in mind and seeing things less as products and more as full experiences.

You can listen to the album here



9th Street Pies (Brand Identity & Posters)

These posters are the culmination of my brand identity for a fictional pie shop “9th Street Pies”. Through rounds of sketches and ideation, I came across the idea to tie the silhouette of a pie to the shape of old-school street signs. After exploring this shape more, I created these waves that could stack and show different pie flavors with fun expressive colors. These flavor icons would turn into an energetic pattern when stacked and multiplied.  The posters were made to show off the different brand elements and the different ways they could be applied.


LINTFONT (Type Design)

This modular typeface was the end result of multiple weeks of investigation and play between lint rollers, lint, and the forms it could create. Seven formed lint pieces serve as the tools from which all letters were constructed. Each letter was shaped and scanned into a working typeface. It was fun being able to turn something as mundane as lint into an expressive typeface, as well as being able to digitize something that is so physical.

DEEBOT Draws (Interface Design)

This contraption was engineered to communicate with my robot vacuum. Utilizing the detection capabilities of the robot’s front sensor, I was able to construct an interface where we can influence what the robot draws. With a lazy susan and dollar-store nunchucks, I created an independently rotating piece that the user can hang slips of paper from. These pieces of paper block the sensors, which result in different paths and drawings from the robot.

To see it in action, watch the full video here

Shape Search (Mobile App Design)

These prototype videos are a part of a concept for a focus building app made for younger kids with ADHD called Shape Search. The app challenges kids to find geometric shapes within illustrations, offering an experience that’s much like a word search, but with shapes. When all shapes are swiped into place, the illustration will fill with full color. The illustrations, style, and branding were all integrated by myself with the goal of giving kids a fun way to learn and recognize lines, shapes, and compositions.