Senior Graphic Designer

I elevate and evolve brands with a focus on fostering welcoming communities.
Passionate about the potential of design to help build a more inclusive world

  Resume   jwlookatch@gmail.com   Brooklyn, NY   she/her


MCC Program Windows


Exterior Signage
Educational Alliance / 2023

It was an incredible honor to design a series of window graphics for the Manny Cantor Center (MCC), EA’s historic flagship building. The clings highlight the community center’s wide variety of programs and further establish each area’s sublogo and brand color.

I had noticed an underutilized piece of MCC’s visual language in their gridded dot patterns and reimagined them as frames to be broken by dynamic photos. This gives the windows an added dimensionality to catch the eyes of passersby around Seward Park. It brings me so much joy whenever I see someone stop to interact with my work.


FUNYT


Free Mini Bi-Monthly Newspaper
Est. August 2025

FUNYT was born out of my own frustration with the lack of transgender voices in traditional print media. I also saw this as an opportunity to deliver my own spin on the newspaper, creating a short-form experience that can be enjoyed over a cup of coffee.

I write, design, print, publish, illustrate, and manage any collaborations. The recurrent nature of FUNYT has pushed the bounds of my creativity, encouraging me to try new things in my writing and illustrating. I am most proud of the April 2026 volume, where the entire issue was written as one continuous comic strip.

What I love most about FUNYT is its earnestness. The current news landscape can make newspapers feel so heavy, but at the end of the day, print media is a lightweight medium.

The Educational Alliance Gala


Event Collateral
Educational Alliance / 2024, 2025, 2026

The Educational Alliance Gala is EA's primary annual fundraiser, typically raising over a million dollars; as such, it is the most comprehensive project in terms of design collateral. From the printed invitation to the photo slideshow, I am the sole designer responsible for the event branding of Educational Alliance’s biggest night. While the watercolor skyline has long represented the event, the event title has changed in recent years, providing the opportunity to add more of my own touch to the gala’s visuals.

I have grown significantly as a designer since my first gala, and I like to think of each year as a reference point for my design career. With so many stakeholders at play, I take real pride in cultivating a smooth design process.

Chanukah in Union Square


Event Branding
Educational Alliance / 2024, 2025

I designed the event branding for the 14Ys ’ first-ever Chanukah candle lighting in Union Square. To celebrate this event at such an iconic location, the design is both a menorah and a map to the exact location of the candle lighting, with the shamash (helper candle) also serving as a location marker. I created physical and digital materials to promote this program, as well as adapted signage for the after-party at the 14Y.

This event returned in 2025 with a brand new colorway, retaining the same core design. Now regarded as a flagship event for the 14Y’s Jewish Life programming, this was a great opportunity to build on the success of previous years and establish candle lighting in Union Square as an annual celebration in the East Village.




Euphoria Butterflies


Brand System & Website Design
2021

As a longtime sports fan, I set out to explore the role design plays in the fan experience and how it can be made more inclusive by creating my own team identity. I wanted to re-imagine the idea of uniforms and uniformity in a way that allows for customization and leaves space for fans to participate on their own terms. This also involved critically examining how current and historical design in sports has enforced the gender binary, and leveraging that knowledge to break from the status quo. Expressive motion played heavily into the whole process, all culminating in EuphoriaButterflies.net, the website that houses the full fan experience. Aside from designing the site, there are also a few different tools, assets, and guides to allow fans to make their own jerseys (both digital & physical) as well as profile and banner photos for social media. The site itself is customizable, with draggable elements that encourage visitors to rearrange the page’s composition.


14th Street Y Hallway Mural


Large-Scale Vinyl Graphics
Educational Alliance / 2022

I designed a 9-panel mural covering office windows in the hallway between the lobby and fitness center. The main goal of this mural is to help members navigate the building and promote our theater to people who may only be familiar with our fitness offerings. The labeled door panels clarify what the lobby offices are for and help clear up any push-or-pull confusion about the fragile doors. The three-panel map was created to showcase Educational Alliance’s program offerings across lower Manhattan, as well as many other important locations suggested by the 14Y staff. Designing and labeling an entire map of lower Manhattan was a fun and thorough process, and the asset of the map has come in handy for many other projects that call for an index of the agency’s locations.


Hodag


Art Book
2019

I wrote, designed, researched, and constructed this 100-page book on the Hodag cryptid from the town of Rhinelander, Wisconsin. The Hodag has long been a fascination of mine, going back to my days working in northern Wisconsin as a summer camp counselor. This book gets at the ubiquity of the Hodag within the small town and the obscurity of the Hodag everywhere else. Investigating this topic from Brooklyn was quite interesting and demanding, as information is hard to come by online, which is a process that became part of the narrative, as well as informing many of the design choices I made along the way. Merging the aesthetics of rural forests and internet culture was challenging but incredibly satisfying once I was able to strike that balance.

You can check out the full book here


MCC Program Posters


Poster Series
Educational Alliance / 2025

As an interior companion piece to the external Manny Cantor Center program window clings, my goal was to reinforce the relationship between the sublogos and main logos of the MCC brand. The dot frame motif from the windows is back again, now involving a step gradient that visually ties each program’s color back into the core MCC blue. Strategically placing these program posters in different program spaces allows for new opportunities to promote to different audiences and encourage members to explore our full range of offerings.



14Y Program Banners


Outdoor Signage
Educational Alliance / 2022-2026

The fence outside of the 14Y offers up some great real estate for promotional banners. Our previous set of banners was much wider and, unfortunately, easier to tear from the fence. The solution was to create a new fleet of posters in a more compact, square design that allowed for a greater number of banners to hang out front. Banners were created for each program category offered at the 14Y, showing our wide range of offerings. The triangle template was designed to evolve the 14Y brand patterns into something bolder, creating a diagonal frame for dynamic imagery. Giving each banner its own color has jump-started the process of color-coding each program on other materials, such as flyers. A second round of banners was requested soon after the success of the first to help promote other program areas and cover the fence outside. The trackable QR codes linking to each program page have been very useful for gauging the interest of passersby in specific program areas.

Brochures & Booklets


Various Print Collateral
Educational Alliance / 2022-2026

In my expanded role with EA, I was excited to find ways to bring the different buildings together and create opportunities to cross-promote. General brochures were a great way to accomplish this, and a unified template was adapted to fit three different buildings: 14th Street Y, Manny Cantor Center, and Center for Recovery and Wellness. The MCC general brochures were translated into Spanish and Chinese, which is standard for many pieces of collateral for that center. I always appreciate the opportunity to work with translated materials and design for different audiences in our community.

Family and early childhood programs across the agency are active at many fairs and tabling opportunities, which require brochures and booklets to be updated every so often to reflect the most current offerings.


CelebratEArts


Festival Branding
Educational Alliance / 2022-2026

CelebratEArts is a month-long arts festival in May that celebrates the work of older adults in the EA community. The festival started in 2022, providing an opportunity to build the brand from the ground up. Developing the logo was an engaging challenge of showcasing both the wide range of art offered by the festival and the diversity within EA’s older adult community. Being a month-long event, plenty of marketing materials were needed, as the festival spanned multiple buildings, with galleries, performances, and events. It’s an honor to play a role in showcasing such great work from New York’s older adults and to have been involved in this program since its beginning.

14Y Schedules


Flyers
Educational Alliance / 2022-2026

Designing for a bustling community center requires the ability to stay on top of constant updates and expansions. This led me to develop many templates to keep up with the community’s needs. I’m most proud of my work with the fitness and aquatics schedules, in which, over time, I built out systems with symbols and color-coding to help navigate so much information. After some community feedback, we adapted our color coding to be more accessible to our color-blind members. I cherish the opportunity to receive feedback from the 14Y community as it makes my work stronger and more accessible.

The schedules have evolved into Canva templates I designed for other members of the marketing and membership teams to update. We have introduced schedules for our early childhood and adult programs using these templates, and we have extended this system across the agency to support the Educational Alliance art school at the Manny Cantor Center.

LINTFONT


Type Design
2020

This modular typeface was the end result of multiple weeks of investigation and play between lint rollers, lint, and the forms it could create. Seven formed lint pieces serve as the tools from which all letters were constructed. Each letter was shaped and scanned into a working typeface. It was fun being able to turn something as mundane as lint into an expressive typeface, as well as being able to digitize something so physical.

(: Joshie Lookatch :)
Have a Great Day!