I elevate and evolve brands with a focus on fostering welcoming communities.
Passionate about the potential of design to help build a more inclusive world
14Y Program Banners
Outdoor Signage
Educational Alliance / 2022-2026
The fence outside of the 14Y offers up some great real estate for promotional banners. Our previous set of banners was much wider and, unfortunately, easier to tear from the fence. The solution was to create a new fleet of posters in a more compact, square design that allowed for a greater number of banners to hang out front. Banners were created for each program category offered at the 14Y, showing our wide range of offerings. The triangle template was designed to evolve the 14Y brand patterns into something bolder, creating a diagonal frame for dynamic imagery. Giving each banner its own color has jump-started the process of color-coding each program on other materials, such as flyers. A second round of banners was requested soon after the success of the first to help promote other program areas and cover the fence outside. The trackable QR codes linking to each program page have been very useful for gauging the interest of passersby in specific program areas.