I elevate and evolve brands with a focus on fostering welcoming communities.
Passionate about the potential of design to help build a more inclusive world
Chanukah in Union Square
Event Branding
Educational Alliance / 2024, 2025
I designed the event branding for the 14Ys ’ first-ever Chanukah candle lighting in Union Square. To celebrate this event at such an iconic location, the design is both a menorah and a map to the exact location of the candle lighting, with the shamash (helper candle) also serving as a location marker. I created physical and digital materials to promote this program, as well as adapted signage for the after-party at the 14Y.
This event returned in 2025 with a brand new colorway, retaining the same core design. Now regarded as a flagship event for the 14Y’s Jewish Life programming, this was a great opportunity to build on the success of previous years and establish candle lighting in Union Square as an annual celebration in the East Village.