I elevate and evolve brands with a focus on fostering welcoming communities.
Passionate about the potential of design to help build a more inclusive world
Euphoria Butterflies
Brand System & Website Design
2021
As a longtime sports fan, I set out to explore the role design plays in the fan experience and how it can be made more inclusive by creating my own team identity. I wanted to re-imagine the idea of uniforms and uniformity in a way that allows for customization and leaves space for fans to participate on their own terms. This also involved critically examining how current and historical design in sports has enforced the gender binary, and leveraging that knowledge to break from the status quo. Expressive motion played heavily into the whole process, all culminating in EuphoriaButterflies.net, the website that houses the full fan experience. Aside from designing the site, there are also a few different tools, assets, and guides to allow fans to make their own jerseys (both digital & physical) as well as profile and banner photos for social media. The site itself is customizable, with draggable elements that encourage visitors to rearrange the page’s composition.