I elevate and evolve brands with a focus on fostering welcoming communities.
Passionate about the potential of design to help build a more inclusive world
Hodag
Art Book
2019
I wrote, designed, researched, and constructed this 100-page book on the Hodag cryptid from the town of Rhinelander, Wisconsin. The Hodag has long been a fascination of mine, going back to my days working in northern Wisconsin as a summer camp counselor. This book gets at the ubiquity of the Hodag within the small town and the obscurity of the Hodag everywhere else. Investigating this topic from Brooklyn was quite interesting and demanding, as information is hard to come by online, which is a process that became part of the narrative, as well as informing many of the design choices I made along the way. Merging the aesthetics of rural forests and internet culture was challenging but incredibly satisfying once I was able to strike that balance.
You can check out the full book here